Anthropic Models on Bedrock
Current Situation
On October 14th, 2025, AWS implemented an unannounced change that blocks resellers from providing Anthropic Claude models through AWS Bedrock. As an AWS reseller, Playground Tech received this information the same day the block was applied.
To lift this restriction, Anthropic requires AWS resellers to become authorized Anthropic resellers. Anthropic's requirement to even be considered for their authorized reseller program starts with a $2M ARR (Annual Recurring Revenue) pipeline — a threshold Playground Tech does not currently meet.
As a result, we are unable to provide direct access to Anthropic Claude models through AWS Bedrock for customers within our Cloud Management Program. We understand this is frustrating, especially for customers who have been waiting for access to these models.
Available Workarounds
While we monitor this situation and pursue any opportunity to resolve it, there are several alternatives you can consider:
Option 1: Direct Anthropic API
You can create an account directly with Anthropic and build your services using their API.
Sign up at console.anthropic.com
Access Claude models directly through Anthropic's API
Note: This creates a separate billing relationship with Anthropic
Option 2: Separate AWS Account
You can create a standalone AWS account outside your current organization to access Bedrock and Anthropic models independently.
Create a new AWS account that is not part of your existing AWS Organization
Enable Bedrock and request access to Anthropic models directly
Note: This account will not be managed through Playground Tech's Cloud Management Program
Option 3: Alternative Foundation Models
AWS Bedrock offers several other foundation models that may suit your needs. Based on our internal experience, we have seen competitive price-performance from alternative models available in Bedrock.
Explore other foundation models available in AWS Bedrock
Consider your specific use case requirements when evaluating alternatives
Contact us if you would like guidance on model selection
Exception Requests
Anthropic does offer the possibility to request per-use-case exceptions to their authorization requirements. If you would like us to submit an exception request on your behalf, please contact us through our support channels.
Important expectations:
There is no guaranteed outcome for exception requests
There is no defined timeline for responses
The process provides no ability to provide feedback during review
We will get notified if the exception is approved and will reach out to you accordingly
Our Commitment
Playground Tech is committed to supporting your AI and machine learning initiatives. We are:
Monitoring developments with Anthropic's authorization program
Continuing discussions with AWS and Anthropic to find solutions
Ready to assist you in evaluating alternative approaches
Committed to updating you as the situation evolves
For questions or to discuss your specific needs, please reach out through our support channels.
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